Best CRM Tools for Sales Teams in 2025

Close More Deals, Chase Fewer Spreadsheets

If you're part of a sales team, you already know the daily grind. Calls, emails, demos, follow-ups, pipeline updates, and trying to remember who said what two weeks ago on that Zoom call.

Let’s be real — selling in 2025 is tough. Customers are more informed, decision-makers are harder to reach, and sales cycles feel like marathons. But there’s one thing that can make a huge difference: the right CRM software.

CRM stands for Customer Relationship Management, and for salespeople, it’s not just a database — it’s your daily sidekick. It helps you stay organized, follow up like a pro, and (most importantly) close more deals.

In this guide, we’re breaking down the best CRM tools for sales teams in 2025, complete with features, pros, pricing, and what makes each one shine. Whether you’re a solo closer or part of a massive outbound army, we’ve got a CRM for you.

What Makes a CRM Great for Sales Teams?

Before we get to the list, here’s what sales-focused CRMs should have in 2025:

Feature	Why It Matters
🗂️ Visual Pipeline	Quickly track where each deal stands
🔔 Follow-Up Reminders	Never forget a lead or next step
✉️ Email + Call Tracking	See what’s working and improve outreach
🤖 Automation	Save time on repetitive tasks
📱 Mobile Access	Sell from anywhere
📊 Reporting	Know your numbers, crush your goals
🔌 Integrations	Sync with your email, calendar, and tools

Best CRM Tools for Sales Teams in 2025

Let’s look at the top contenders. We’re focusing on sales-specific features, ease of use, and value for growing teams.

Pipedrive

Best For: Sales teams that want a simple, visual pipeline CRM

Why Sales Teams Love It:
Pipedrive was built by salespeople for salespeople. The visual sales pipeline is its heart and soul — you can drag deals from one stage to the next with total clarity.

Key Sales Features:

• Visual deal pipeline

• Activity reminders

• Email sync and tracking

• Customizable deal stages

• Smart contact data and web forms

• Revenue forecasting

Pros:
✅ Easy to set up
✅ Focused on actions that drive sales
✅ Excellent mobile app

Cons:
❌ Limited marketing features
❌ Automation is basic unless upgraded

Price: Starts at $14.90/user/month
Free Trial: 14 days

Salesforce Sales Cloud

Best For: Large, complex sales organizations

Why Sales Teams Love It:
Salesforce is the juggernaut of CRM. It’s powerful, flexible, and customizable to the bone — perfect for enterprise sales teams and long sales cycles.

Key Sales Features:

• Opportunity and lead management

• Custom workflows and fields

• Email templates and cadences

• AI assistant (Einstein)

• Advanced forecasting and analytics

• Territory and quota management

Pros:
✅ Deep customization
✅ Excellent reporting
✅ Huge app ecosystem (AppExchange)

Cons:
❌ Steep learning curve
❌ Can get expensive with add-ons

Price: Starts at $25/user/month
Free Trial: Yes

HubSpot Sales Hub

Best For: Growing teams that want CRM + marketing in one

Why Sales Teams Love It:
HubSpot’s free CRM is already great, but its Sales Hub takes things to the next level — with tools for email tracking, playbooks, automation, and more.

Key Sales Features:

• Pipeline tracking

• Meeting scheduler

• Email sequences and automation

• Call tracking and logging

• Sales playbooks

• Contact scoring

Pros:
✅ Intuitive and modern interface
✅ Free tier available
✅ Tight integration with marketing tools

Cons:
❌ Full features require upgrades
❌ Limited customization in free version

Price: Free CRM; Sales Hub starts at $20/user/month
Free Trial: Yes

Freshsales by Freshworks

Best For: Sales teams that want AI insights and built-in calling

Why Sales Teams Love It:
Freshsales offers a great mix of pipeline tracking, automation, and Freddy AI — which suggests next steps, highlights at-risk deals, and helps prioritize follow-ups.

Key Sales Features:

• Lead scoring and AI insights

• Built-in phone and email

• Visual pipeline

• Workflow automation

• Website visitor tracking

Pros:
✅ Built-in telephony saves time
✅ Clean UI and mobile app
✅ Affordable plans

Cons:
❌ Reporting is basic on starter plans
❌ Limited integrations vs. bigger platforms

Price: Free plan available; paid from $15/user/month
Free Trial: 21 days

Close CRM

Best For: Inside sales teams doing high-volume calling and emailing

Why Sales Teams Love It:
Close is designed for sales reps who live on the phone. It’s fast, streamlined, and comes with built-in calling, SMS, and email tools to help you close — fast.

Key Sales Features:

• Power dialer and call scripts

• Email tracking and sequences

• Task and activity management

• Pipeline and deal tracking

• Reporting and leaderboards

Pros:
✅ Best-in-class for outbound sales
✅ All-in-one communication
✅ Great automation tools

Cons:
❌ Higher price for small teams
❌ Not ideal for marketing-heavy teams

Price: Starts at $99/month (includes 3 users)
Free Trial: 14 days

Copper CRM

Best For: Teams who live in Gmail and Google Workspace

Why Sales Teams Love It:
Copper lives inside your Gmail inbox. It’s perfect for those who want a CRM that feels like a natural extension of their email — without switching tabs all day.

Key Sales Features:

• Auto-populates contact details

• Pipeline and task management

• Email templates and tracking

• Google Calendar and Drive integration

• Workflow automation

Pros:
✅ Seamless Google Workspace experience
✅ No manual data entry
✅ Great for solopreneurs and small teams

Cons:
❌ Lacks deep analytics
❌ May feel basic for large sales teams

Price: From $23/user/month
Free Trial: 14 days

Keap (formerly Infusionsoft)

Best For: Sales + marketing automation on a small biz budget

Why Sales Teams Love It:
Keap combines CRM, email marketing, and invoicing — great for solopreneurs, consultants, or agencies that want an all-in-one tool.

Key Sales Features:

• Contact and deal tracking

• Sales pipeline

• Invoicing and payment integration

• Email automation

• Appointment booking

Pros:
✅ Powerful automation
✅ Built-in payments and calendar
✅ Ideal for small service businesses

Cons:
❌ Interface can feel clunky
❌ Limited for larger sales teams

Price: Starts at $159/month (includes 1 user)
Free Trial: 14 days

Feature Comparison Chart (Quick Glance)

CRM Tool	Visual Pipeline	Email Tracking	Built-in Calling	AI Features	Mobile App	Starting Price
Pipedrive	✅ Yes	✅ Yes	❌ No	✅ Smart Add-ons	✅ Yes	$14.90/month
Salesforce	✅ Yes	✅ Yes	❌ Add-on	✅ Einstein	✅ Yes	$25/month
HubSpot	✅ Yes	✅ Yes	✅ (Log only)	✅ Basic	✅ Yes	Free/$20+
Freshsales	✅ Yes	✅ Yes	✅ Yes	✅ Freddy AI	✅ Yes	Free/$15+
Close	✅ Yes	✅ Yes	✅ Yes	❌	✅ Yes	$99/month
Copper	✅ Yes	✅ Yes	❌ No	❌	✅ Yes	$23/month
Keap	✅ Yes	✅ Yes	✅ (Limited)	✅ Automation	✅ Yes	$159/month

How to Choose the Right CRM for Your Sales Team

Here’s a quick cheat sheet to help narrow it down:

🤔 Are you a solo rep or a growing team?

• Try Pipedrive, HubSpot, or Copper

📞 Are you doing lots of calls and emails?

• Go with Close CRM or Freshsales

🏢 Running a large or complex sales process?

• Consider Salesforce Sales Cloud

📧 Want marketing and sales tools in one?

• Look at HubSpot or Keap

💰 On a budget but want solid features?

• Start with Pipedrive or Freshsales (free plan)

CRM Is the Ultimate Sales Sidekick

In 2025, selling is no longer just about charisma and cold calls. It’s about consistency, timing, and data — and CRM software gives your team the edge to compete and win.

Whether you want to:

• Track every deal

• Automate follow-ups

• Manage team performance

• Or just stop forgetting to call prospects back…

A good CRM is worth its weight in closed deals.

So pick the one that fits your sales workflow, test it with your team, and get ready to close smarter, faster, and with less stress.